On planning what we can't predict.
Notes from fourteen years inside supply-chain transformations — the tools, the failures, the slow-burning truths the demos don't show. SAP IBP, o9, Kinaxis, OMP, S&OP, careers, and the gap between forecast and reality.
How mature is your supply-chain planning?
12 questions · 4 minutes · free — an honest map across demand, S&OP, supply, inventory, data & systems
Start the assessment →The piece worth your 6 minutes.
The Bullwhip Effect: how a small demand shift becomes supply-chain chaos
A 5% increase in consumer demand can become a 40% spike at the manufacturer. Here's the mathematics behind why — and the three levers that actually work.
Supply-chain essays.
- 01What generative AI is actually doing to supply chain planningLONG · 10 MINMAY2026
- 02Demand sensing won't fix a forecast nobody trustsSHORT · 3 MINMAY2026
- 03The AI forecast accuracy number is lying to youSHORT · 4 MINMAY2026
- 04Agentic AI in S&OP: who do you fire when the agent is wrong?LONG · 11 MINMAY2026
- 05IBP rollout, month 18: what we got wrongLONG · 11 MINAPR2026
- 06The S&OP meeting that nobody ownsLONG · 10 MINMAR2026
- 07The Bullwhip Effect: how a small demand shift becomes supply-chain chaosSHORT · 6 MINFEB2026
- 08SAP IBP, o9, Kinaxis — what the demos don't show youSHORT · 9 MINJAN2026
The Supply Chain section is Zuloma's working journal on planning, tools, and transformation — written from inside the room, not from the conference deck. Every essay is reported, tested against real rollouts, and rewritten until the argument earns its length.